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The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you...
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The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries:The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company...
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories...
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The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly".This complete summary of the ideas from David M. Scott's book "The New Rules of...
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The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author...
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The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book...
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using...
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The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers,...
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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book,...
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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the...
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The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as...
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The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace,...
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The must-read summary of Christopher Witt's book: "Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas".This complete summary of the ideas from Christopher Witt's book "Real Leaders Don't Do PowerPoint" shows that when leaders speak, they're not...
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The must-read summary of Jim Camp’s book: “Start with No:The Negotiating Tools that the Pros Don’t Want You to Know”. This complete summary of the ideas from Jim Camp’s book “Start with No” shows how we all make negotiations every day of our lives and it’s important to...
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The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion:The Art of Selling Your Message".This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of...
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The must-read summary of Timothy Koegel’s book: “The Exceptional Presenter: A Proven Formula to Open Up and Own the Room”. This complete summary of the ideas from Timothy Koegel’s book “The Exceptional Presenter” shows how important it is to be an exceptional presenter...
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The must-read summary of Peter Stark and Jane Flaherty's book: "The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation".This complete summary of the ideas from Peter Stark and Jane Flaherty's book "The Only Negotiating Guide You'll Ever...
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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and...
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The must-read summary of Rhonda Abrams' book: "Winning Presentation in a Day: Get it Done Right, Get it Done Fast".This complete summary of the ideas from Rhonda Abrams' book "Winning Presentation in a Day" shows that putting together a powerful and persuasive...
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