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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts...
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The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your...
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The must-read summary of Tony Hsieh's book: "Delivering Happiness: A Path to Profits, Passion and Purpose".This complete summary of the ideas from Tony Hsieh's book "Delivering Happiness: A Path to Profits, Passion and Purpose" shows how everyone has the potential...
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The must-read summary of Mark H. McCormack's book: “What They Don't Teach You at Harvard Business School and Why They Can’t Make You Street Smart”.This complete summary of the ideas from Mark H. McCormack's book "What They don't Teach You at Harvard Business...
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The must-read summary of Rhonda M. Abrams' book: "The Successful Business Plan: Secrets and Strategies".This complete summary of the ideas from Rhonda M. Abrams' book "The Successful Business Plan" shows how a business plan is designed to be a road map for a company. A...
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The must-read summary of Faith Popcorn's book: "The Popcorn Report:The Future of Your Company, Your World, Your Life".This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue....
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The must-read summary of Robert Spector and Patrick McCarthy's book: "The Nordstrom Way: Inside America's #1 Customer Service Company".This complete summary of the ideas from Robert Spector and Patrick McCarthy's book "The Nordstrom Way" explains the philosophy of this...
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The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many...
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The must-read summary of Daniel F. Spulber's book: "The Market Makers: How Leading Companies Create and Win Markets".This complete summary of the ideas from Daniel F. Spulber's book "The Market Makers" highlights an important question: "How do leading companies create...
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The must-read summary of Richard C. Whiteley's book: "The Customer Driven Company: Moving from Talk to Action".This complete summary of the ideas from Richard C. Whiteley's book "The Customer Driven Company" shows that customer satisfaction is the key to a long-term,...
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The must-read summary of Brian Tracy's book: "The 100 Absolutely Unbreakable Laws of Business Success".This complete summary of the ideas from Brian Tracy's book "The 100 Absolutely Unbreakable Laws of Business Success" shows that success, in business or in life, is...
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The must-read summary of Harvey Mackay's book "Swim with the Sharks without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition'.This complete summary of the ideas from Harvey Mackay's book "Swim with the Sharks Without Being Eaten...
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The must-read summary of Mikel Harry and Richard Schroeder's book: "Six Sigma:The Breakthrough Management Strategy Revolutionizing the World's Top Corporations".This complete summary of the ideas from Mikel Harry and Richard Schroeder's book "Six Sigma" presents the...
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The must-read summary of Christine Harvey's book: "Secrets of the World's Top Sales Performers: Boost Your Performance with Winning Techniques".This complete summary of the ideas from Christine Harvey's book "Secrets of the World's Top Sales Performers" shows that sales...
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The must-read summary of James Andrew and Harold Sirkin's book: "Payback: Reaping the Rewards of Innovation".This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there...
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The must-read summary of Pat Riley's book: "The Winner Within: A Life Plan for Team Players".This complete summary of the ideas from Pat Riley's book "The Winner Within: A Life Plan for Team Players" shows how the key ingredient of success in any area of...
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The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that...
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The must-read summary of Mark Wiskup's book: "Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps".This complete summary of the ideas from Mark Wiskup's book "Presentation S.O.S." argues that being able to give a powerful presentation that connects with...
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The must-read summary of Phil Harkins' book: "Powerful Conversations: How High Impact Leaders Communicate".This complete summary of the ideas from Phil Harkins' book "Powerful Conversations" shows that any time two people engage in a conversation, there is the...
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