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The must-read summary of Lee Iacocca and William Novak's book: "Iacocca: An Autobiography".This complete summary of the ideas from Lee Iacocca and William Novak's book "Iacocca" tells the story of Lee Iacocca and his career as a general manager for the world's biggest...
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The must-read summary of Michael Franzese's book: "I'll Make You An Offer You Can't Refuse: Insider Business Tips From a Former Mob Boss"This complete summary of the ideas from Michael Franzese's book "I'll Make You an Offer You Can't Refuse" shows how Michael...
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The must-read summary of Tim Jackson's book: "Inside Intel: How Andy Grove Built the World's Most Successful Chip Company".This complete summary of the ideas from Tim Jackson's book "Inside Intel" shows how Robert Noyce and Gordon Moore built their company thanks to...
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The must-read summary of Steve Kaplan's book: "Bag the Elephant: How to Win and Keep Big Customers". This complete summary of the ideas from Steve Kaplan's book "Bag the Elephant" shows the merits of acquiring and retaining big clients to grow your business. In fact,...
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The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy". This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the...
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The must-read summary of Carmine Gallo's book: "The Presentation Secrets of Steve Jobs".This complete summary of the ideas from Carmine Gallo's book "The Presentation Secrets of Steve Jobs" exposes the technique behind Steve Jobs' memorable...
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The must-read summary of Dale Carnegie's book "How to win Friends and Influence People:The All-Time Classic Manual of People Skills"This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no...
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The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to...
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The must-read summary of Guy Kawasaki's book: "Enchantment:The Key to Attracting People to Your Company".This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to...
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The must-read summary of Lewis Carbone's book: "Clued In: How to Keep Customers Coming Back Again and Again".This complete summary of the ideas from Lewis Carbone's book "Clued In" shows how all businesses exist for two reasons: to make money and to win customers. In...
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The must-read summary of Gary Millet and Blaine Millet's book: "Creating and Delivering Totally Awesome Customer Experiences:The Art and Science of Customer Experience Mapping”.This complete summary of the ideas from Gary Millet and Blaine Millet's book "Creating and...
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The must-read summary of John C. Maxwell's book: "Everyone Communicates, Few Connect: What the Most Effective Leaders Do Differently".This complete summary of the ideas in John C. Maxwell's book "Everyone Communicates, Few Connect" highlights the importance of...
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The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people...
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make...
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The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!"...
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The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones". This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend...
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The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals...
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The must-read summary of Kevin Davis' book: "Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don’t Know". This complete summary of the ideas from Kevin Davis' book "Getting Into Your Customer's Head" explains that most sales today are...
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The must-read summary of John Baldoni’s book: “Great Communication Secrets of Great Leaders”. This complete summary of the ideas from John Baldoni’s book “Great Communication Secrets of Great Leaders” shows that in order to be an effective leader, you need to be a good...
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The must-read summary of Matthew E. May's book: "In Pursuit of Elegance: Why the Best Ideas Have Something Missing".This complete summary of the ideas from Matthew E. May's book "In Pursuit of Elegance" shows how every business is searching for a product or concept that...
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