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Biographie et livres d'Yuksel Ekinci

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Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding.

He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles
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Téléchargez le livre : Designing Research Questionnaires for Business and Management Students

Designing Research Questionnaires for Business and Management Students

Yuksel Ekinci

SAGE Publications Ltd

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions...
34,07 €

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