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Biographie et livres de Johanna Moisander

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Dr. Johanna K. Moisander is Professor of Corporate Communication at Aalto University School of Business, Department of Communication. Her research interests center on cultural and practice-based approaches to management and organization studies and consumer culture theory. At the moment, her empirical research focuses on media convergence and strategic change in the media industry.
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Téléchargez le livre : Qualitative Marketing Research

Qualitative Marketing Research

Johanna Moisander , Anu Valtonen

SAGE Publications Ltd

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and...
60,85 €

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