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Biographie et livres de Gary Warnaby

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Gary Warnaby is a senior lecturer in marketing at the University of Liverpool Management School in the UK. Drawing on a variety of academic disciplines, including social and cultural geography, architecture, sociology and public administration - as well as more traditional management sub-disciplines - his research interests include the marketing of places (in particular the marketing of towns and cities as retail destinations, the marketing and management of the urban experience, and the
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Téléchargez le livre : Relationship Marketing

Relationship Marketing

Steve Baron , Tony Conway , Gary Warnaby

SAGE Publications Ltd

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?   In this...
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