Télécharger le livre :  Consumer Satisfaction

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm...
Editeur : Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution : 2011-11-04

Format(s) : PDF
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