Télécharger le livre :  Citizen Relationship Management

This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed. The case studies explore the...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2011-09-20

Format(s) : PDF
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