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Biographie et livres d'Audrey Gilmore

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Professor of services marketing
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Téléchargez le livre : Services Marketing and Management

Services Marketing and Management

Audrey Gilmore

SAGE Publications Ltd

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on...
62,08 €

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Ebooks d'Audrey Gilmore en PDF et EPUB

1 Livre(s)
Télécharger le livre : Qualitative Marketing Research
David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...
Editeur : SAGE Publications Ltd
Parution : 2001-02-01

Format(s) : PDF, ePub
64,50 €