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Biographie et livres de Kjell Gronhaug

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Research areas:  

- Research methods
- Innovations
- Buyer behaviour
- Marketing strategy
- Strategy
- Marketing strategies in emergent markets
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Téléchargez le livre : Qualitative Marketing Research

Qualitative Marketing Research

David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry

SAGE Publications Ltd

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can...
64,50 €

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