Illustration

Biographie et livres de Luiz A M Moutinho

Découvrez tout l'univers de l'auteur en livre numérique
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Découvrez tous ses livres

Dernière parution

Téléchargez le livre : The SAGE Dictionary of Quantitative Management Research

The SAGE Dictionary of Quantitative Management Research

Graeme D Hutcheson , Luiz A M Moutinho

SAGE Publications Ltd

A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as...
57,92 €

EN SAVOIR PLUS

Ebooks de Luiz A M Moutinho en PDF et EPUB

2 Livre(s)
Télécharger le livre : Statistical Modeling for Management
Graeme D Hutcheson , Luiz A M Moutinho
Statistical Modeling for Management
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on...
Editeur : SAGE Publications Ltd
Parution : 2008-02-12

Format(s) : PDF
58,83 €
Télécharger le livre : Problems in Marketing
Charles S Chien , Luiz A M Moutinho
Problems in Marketing
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem...
Editeur : SAGE Publications Ltd
Parution : 2007-12-12

Format(s) : PDF
58,40 €